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Unlocking Market Potential Through A User-Centered Focus
Culture machines was one of the fastest growing media companies in all of Asia, they were listed in the 2015 Cannes Lions awards for the top 50 marketing tech start ups in the world.
Responsible for : Design language system, Market analysis, Visual design, Product validation.
Identifying the problem
Culture Machine used third-party tools and software. And they had a vision of building a product that would suit their needs, but they had a problem and didn’t know the best way forward. They had to increase the scale of their video production to be able to achieve their vision and unlock the market they knew was out there waiting.
Identifying the optimal solution
This was my first time dealing with digital media and video production. I needed to get to know about Culture Machines and their marketplace. I invited the Stakeholders to a design sprint workshop to get started.
First, I had to understand the language of Culture Machine. I was able to accomplish this by asking the right questions. And i kept asking them until i had a concept map that lays out the ecosystem.
Unlocking productivity
The project ended with more than a design being delivered. As a team, i had created a new validated product.
First this product automated the processes allowing them to lower errors from manual input by 98%. This freed Culture Machine to focus on what they really should be: making and distributing videos.
Second, when i started with Culture Machine, they were able to produce videos daily in the double digit range. But when we finished as a team they were able to produce in quadruple digits. Their productivity had increased a hundredfold. What had been possible was now completely redefined. 100x increase.
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